Friday, March 14, 2008

Danger...Curves Ahead

Curves, to me, has become a logo that signifies fat. I doubt that's what it's creator intended. I open my new Avon catalog...just past the perfume section of the catalog, is the health and fitness section. Avon now sells Curves products, such as vitamins, pedometers, jump ropes, tennis shoes, even lycra bike shorts with the Curves logo. In the catalog, of course, the woman modeling the Curves attire is a fit woman who likely exercises 6 days a week. I'd be willing to bet money that she wouldn't set foot in a Curves fitness center. She belongs in Bally's doing kickboxing, not next to the Curves water fountain dripping hydrogenated vegetable oil from every pore after 6 minutes of intense circuit training. Why doesn't Curves get some actual women who go to Curves to model their products? I passed a woman yesterday who would love to be a Curves Model. She was walking out of the grocery store with a size 2x purple grease-spotted t-shirt. You could tell she was in need of a size 42 DD bra---but wasn't wearing one, yet proudly displayed the Curves logo above her left beast...I mean breast.

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